60-MINUTE BRAND CLARITY SESSION: $250
Branding your business on your own is…well…a lot. It can be difficult to know where to start, or whether the work you’ve already done is moving in the right direction. Instead of asking biased friends and family members or strangers in your favorite Facebook business groups for their opinions, book a session with me now and take advantage of my 15 years of experience building brands. We can talk about:
- Your business name and tagline
- Your logo design or lack thereof
- Your website
- Your social media strategy
- Your brand message
- Your ideal clients
- Any other challenges you’re facing with your business
At the end of our 60 minutes together, you’ll know exactly what you need to focus on next while building your brand. Choose the day and time that work best for you below and book your session now!
VIDEO WEBSITE AUDIT: $250
You have a website, but you know it’s not quite right. Maybe it’s outdated, or you’re getting traffic, but it’s not converting into sales or hot leads. Maybe you build it yourself using a website template, and you want to know what you can do to make it better, or more unique. Maybe you just want the perspective of an expert so you’ll know you’ve done everything you can to get it right.
My video website audit is a comprehensive video review of your current website to identify areas of improvement. I will create a screencast video as I walk through your site page by page and give you specific, actionable suggestions for improvement. And if you need a whole new website, I’ll be honest and tell you that too, even if you don’t hire me to design it for you.
COMPREHENSIVE BRAND ANALYSIS & STRATEGY ROADMAP: $2500
Your website is just one part of your branding. This is a complete review of your ENTIRE brand or business to identify areas for improvement. I will speak with you to learn about your business, goals, and what you perceive as the current challenges that are preventing you from reaching those goals. Once I have a firm grasp on what you want to accomplish, I assess your needs and provide concrete, actionable recommendations so you’ll know exactly what to do to move forward with clarity.
- 30-minute discovery phone call to identify your current frustrations with your branding
- Logo and visual branding review and suggestions for improvement (design work to rebrand or improve visual identity is not included, but can be purchased separately)
- Visual guidance on how make your visual branding cohesive and consistent (ex. color palette, font suggestions for your brand identity, etc.)
- Ideal Client Persona Development: In order to know HOW to sell, you need to understand WHO you’re selling to. I will assist you in creating your ideal client persona. We’ll identify who they are, where they shop, what they buy, what social media platforms they frequent, and most importantly what their pain points are, you can truly understand how to sell them your products, services or personality. Includes an ideal client worksheet and a 30-minute strategy phone call to nail this down in real time.
- Product and Service review: We’ll take a look at whether the products and services you’re offering are truly serving your ideal customer. I’ll make suggestions for tweaks to make your offerings more valuable and useful to the customers you really want to attract.
- Video website audit with suggestions for how you can improve your site to better communicate your brand message and make more conversions (design work to rebrand or improve website is not included, but can be purchased separately)
- Social media account review, with suggestions for improvement and examples of accounts in your industry that are doing it right.
- Review of marketing copy and suggestions for a pro copywriter or editor, if needed
- Final brand overview and roadmap delivered in PDF format for future reference
CUSTOM BRAND CONSULTING
If you have brand consulting needs that aren’t specifically identified here, I’d love to learn more to determine if there’s a way I can help you. Perhaps you need a professional to speak to your entire organization about branding, or hold a webinar with your senior leadership team to make sure they’re all on board with your brand direction. Book a complimentary 20-minute branding consultation so we can discuss your needs and how we can work together.