London Ivy

Logo Redesign

London Ivy initially came to me because they wanted to position their brand to be ready for retail. They wanted a look that was less cute and handmade and more sophisticated, with packaging to match. The first step was a logo redesign that completely changed the perception of the brand to be sleeker and more professional.

Packaging Redesign

The packaging redesign was next in line. The idea was to create a look that would feel right at home on retail shelves, but still be distinctive enough to stand out among other brands. Mission accomplished.