Your visual Brand Identity is the first thing that your ideal and potential clients encounter from your business. It tells people how to feel and what to expect from you and assists in communicating your brand message. My job is to help you refine, define, and identify exactly what that should be. Here’s what you get:
BRAND INSPIRATION BOARD:
In order to create a visual identity that not only speaks to who you are, but what you want to tell the world, I have to understand all of that, along with what appeals to you visually. Your identity is meant to tell your story and elicit emotion. This part of the process helps me figure out how best to do that. I’ll create a secret Pinterest board where you can share inspiration images with me so I can see exactly what you are drawn to visually. We will discuss the samples you add and what they mean to you so I can narrow down your style and desires before I put pencil to paper.
Once you approve your inspiration board, I will use it to create up to 2 logo concepts. Each concept will be unique and feature designs that fit your brand’s style. I will start with 1 concept, so we have room to create 1 additional concept if needed. Additional concepts beyond the total of 2 will be billed at $250 apiece. Three rounds of revisions are included, along with an alternate logo/submark derived from your final logo choice.
BRAND STYLE SHEET:
Once you have selected a final logo, you will receive a Brand Style sheet a document that will help you keep your branding consistent. It includes your logo with some tips and best practices on using your logo, brand font choices — including the logo fonts and complementary ones — and a custom brand color palette.
Final files include the source files for your logo, alternate logo/sub-mark and PDF brand style sheet.