Full review of your current brand or idea to identify areas for improvement. I will speak with you to learn about your business, goals, and what you perceive as your impediments that prevent you from reaching your goals. Once I have a firm grasp on what you want to accomplish, I assess your needs and provide recommendations on moving forward.
- 60-minute discovery phone call to identify your current frustrations with your branding
- Logo and visual branding review and suggestions for improvement (design work to rebrand or improve visual identity is not included, but can be purchased separately
- Visual guidance on how make your visual branding cohesive and consistent (ex. color palette, font suggestions for your brand identity, etc.)
- Ideal Client Persona Development: In order to know HOW to sell, you need to understand WHO you’re selling to. I will assist you in creating your ideal client persona.
- Product and Service review: We’ll take a look at your products and services to make sure they are truly serving your ideal customer in a valuable and useful way.
- Video website audit with suggestions for how you can improve your site to better communicate your brand message and make more conversions.
- Social media account review, with suggestions for improvement and examples of accounts in your industry that are doing it right.
- Review of marketing copy and suggestions for a pro copywriter or editor, if needed
- Final brand overview and roadmap delivered in PDF format for future reference
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