Description

Your visual Brand Identity is the first thing that your ideal and potential clients encounter from your business. It tells people how to feel and what to expect from you and assists in communicating your brand message. My job is to help you refine, define, and identify exactly what that should be

BRAND INSPIRATION BOARD:

In order to create a visual identity that not only speaks to who you are, but what you want to tell the world, I have to understand what appeals to you visually. Your identity is meant to tell your story and elicit emotion. This part of the process helps me figure out how best to do that. I’ll create a secret Pinterest board where you can share inspiration images with me. We can cover everything from typography/font options, to colors, textures, and patterns that we believe will best represent your brand’s distinct style.

LOGO CONCEPTS:

Once you approve your vision board, I will use it to create up to 3 logo concepts. Each concept will be unique and feature designs that fit your brand’s style. I will start with 2 concepts, so we have room to create 1 additional concept if needed. Additional concepts beyond the total of 3 will be billed at $250 apiece. Three rounds of revisions are included, along with an alternate logo/submark derived from your final logo choice.

BASIC BRAND STYLE GUIDE:

Once you have selected a final logo, I will create what is perhaps the most important document for the continuity and consistency of your brand: The Brand Style Guide, also known as the Brand Holy Grail. It includes your logo, and alternate logo/sub-mark, how to use them (and almost more importantly, how NOT to use them), as well as typography, custom color palette and pattern selection. This document will ensure you and team know exactly how to maintain the integrity of your visual identity.

FINAL FILES:

Final files include the source files for your logo, alternate logo, and sub-mark, and PDF brand style guide. Does not include source files for the patterns we choose.