Unfit Christian by D. Danyelle Thomas works to decolonize faith by challenging its legacies of racism, white supremacy and heteronormativity. She is a thought leader who guides her audience to feel empowered in their faith practices. Her content is radical and smart, and the branding needed to reflect that. It feels disruptive and revolutionary, but slick and luxe. Fun and compelling, but just a little bit glossy. The new branding left her more confident in promoting herself and her singular work. In the time since we worked together, she has grown her audience significantly and signed a book deal.